Launch of SEMDirector Organic Insight Software Enables SEO Automation
Product Provides Visibility and Actionabilty for Improving Site Traffic, Conversions and Profitability
Date: 1/24/2007
SAN DIEGO, CA — SEMDirector, the leader in search marketing automation software, announced at its INFLECTIONPoint 2007 event being held this week in San Diego, CA, the next generation release of SEMDirector: Organic Insight, a software solution that allows large enterprises to automate website auditing for compliance with Search Engine Optimization (SEO) best practices. SEMDirector: Organic Insight allows organizations, as well as their SEO consultants and agencies, to gain visibility into the content, technical and link strategies deployed within their sites. Effective use of these strategies is directly linked to how well the sites are ranked for key terms by the major search engines such as Google, Yahoo!, Ask, Baidu, and Microsoft Search Network.
“Enterprises currently rely on consultants and agencies to manually go through their websites and audit them for SEO-related issues. For large organizations with complex web sites or with hundreds or even thousands of websites, micro-sites and critical landing pages to be optimized, this is simply not scalable or replicable,” said Craig Macdonald, Vice President of Product Management for SEMDirector. “With Organic Insight, this process is automated so large organizations, their consultants, and their agencies can audit and monitor their entire site in a more cost effective way and on an ongoing basis.“
Organic Insight produces the SEMDirector Organic Audit Score™, a single metric that measures the effectiveness of their current SEO efforts. By focusing on the issues that improve the Organic Audit Score, organizations can greatly improve the effectiveness of investments in SEO by maximizing potential natural rankings on the search engines, driving more traffic, and better brand awareness, conversions, and retention.”
SEMDirector: Organic Insight leverages proprietary technology to audit each page in a web site for compliance with SEO rules for technical construction, content and the link strategy deployed within the site — factors that are key in determining ranking on the major search engines. SEMDirector: Organic Insight is internationalized to allow large enterprises to expand SEO efforts to their global domains. The system is integrated with web analytics systems such as Urchin UTM and Websidestory HBX so users can correlate changes to their Audit Score with changes in rank, traffic and ultimately conversions on their site.
Mark Harling, Vice President of Business Development for Putman Media, said “we needed to put in place a process that would allow us to manage SEO across 7 different trade publications, as well as a series of newsletters, web content, and customized publishing that we produce. We did not see how we could create a scalable system to ensure that our publications would be optimized to drive search traffic without some form of automation. We are using SEMDirector: Organic Insight to automate this process and help us maximize our potential advertising revenue by driving more traffic to our sites.”
SEMDirector: Organic Insight is offered to customers as a hosted solution making implementation very simple. The solution is available in February 2007.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.