SEMDirector Announces World’s First Search Marketing Automation Software Platform
Offers Holistic Visibility to Multi-Site Enterprise-Class Search Marketing Programs
Date: 1/24/2007
SAN DIEGO, CA — SEMDirector, the leader in search marketing automation software, announced today at its INFLECTIONPoint 2007 event held this week in San Diego, CA, the release of its next generation search marketing solution: the SEMDirector Marketing Action Platform™. The SEMDirector Marketing Action Platform provides marketing executives, managers and agencies with a consolidated view of search marketing activities across the distributed enterprise. The SEMDirector Marketing Action Platform automates the gathering of search engine, analytics and other sales and marketing data to provide a consistent business view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS). With the SEMDirector Marketing Action Platform the most sophisticated online marketing managers can easily tame the complex enterprise search marketing ecosystem and have real time access to the information that they need to make informed business decisions.
“Organizations that have the most success with web analytics tools use performance management techniques,” said Bill Gassman, research director from Gartner. “Key performance indicators for the website are related to a business strategy.”
The SEMDirector Marketing Action Platform is provided as a hosted solution, eliminating the need for costly infrastructure and accelerating the time to value. “The SEMDirector Marketing Action Platform will accelerate the return on ad spend and return on investment for large enterprises,” said David Flesh, SEMDirector’s senior director of product management. “This product enables marketing managers to focus on the allocation of their marketing budgets based on strategic business goals including brand awareness and e-commerce.”
Features of the SEMDirector Marketing Action Platform include:
- Executive dashboard: A single, configurable dashboard for executive- and management-level views of search marketing. The SEMDirector Marketing Action Platform dashboard provides a concise summary of marketing operations including budgets, spend, revenue and other customer activities.
- Marketing budget and action management: Marketers can track the allocation of funds to marketing campaigns and assess the success of those campaigns based on search engine results. Marketing actions including online sales, lead generation, page views, downloads, etc., are tracked within the SEMDirector Marketing Action Platform to create visibility into the campaigns that are working and those that are not.
- Marketing Action KPIs: User definable key performance indicators (KPIs) and alerts put users in control of marketing metrics and ensure they have important information when needed.
- SEMDirector Marketing Action Platform: Product provides alerts to possible over-budget conditions, keyword conflict, or underperforming campaigns while there is still time to adjust the marketing strategy.
- Automated data collection: The SEMDirector Marketing Action Platform is integrated with a variety of search engines including Google, Yahoo, and Microsoft Live Search and with web analytics systems such as Urchin UTM, Omniture SiteCatalyst, and WebSideStory HBX. These integrations eliminate the countless hours businesses and agencies previously spent consolidating their reporting and reconciling data from disparate systems. The SEMDirector Marketing Action Platform takes the data used by analysts and applies user specified business rules to create informative views that help managers drive online marketing decisions.
The SEMDirector Marketing Action Platform is currently available.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in enterprise-class search marketing automation. The SEMDirector solution suite provides global organizations with robust solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector portfolio of solutions, call 858.397.1500.