INFLECTIONPoint 2007, Invitation Only Event, Sponsored by SEMDirector, Provides Forum for Thought Leaders to Discuss the Future of Search Marketing
Large Advertisers Accelerate Plans to Leverage Search In 2007
Date: 1/23/2007
SAN DIEGO, CA — SEMDirector, the leader in search marketing automation software, today announced INFLECTIONPoint 2007, an invitation-only event for large advertisers, is being held this week in San Diego. INFLECTIONPoint 2007 is a forum for discussion on the challenges of search marketing unique to large organizations. The event features speakers from some of the largest advertisers in the industry — Proctor & Gamble, Intel, iVillage and First American – as well as speakers from Gartner Group, Nielsen Net//Ratings, Google, Yahoo!, and Omniture.
The theme of the event, inflection point, is based on the accelerating use of search marketing taking place in 2007. Search marketing, according to the speakers, is entering a Third Wave of adoption. The First Wave was led by the pure e-commerce companies, pioneers in experimenting and learning how to make money on the web — using search as their most effective marketing channel. Their success spurred the Second Wave of adoption by traditional retailers who, out of competitive necessity, built their own e-commerce capabilities. Over the past 18-24 months, large advertisers in other markets, both B2B and B2C, have experimented in search marketing and, based on their successes, are ramping up their use of search in 2007. The speakers at INFLECTIONPoint 2007 will discuss the launch of the Third Wave of search adoption by all large advertisers, in all industries.
“Discussing the ramifications of this inflection point on large organizations is the purpose of this event. We have speakers who have been building these integrated, centralized, global, measurable search marketing programs”, said Russ Mann, CEO of SEMDirector. “Over the two-day event, the speakers will discuss how to build centralized paid search programs, how to use technology to manage the channel and protect the brand, how to deploy SEO at scale across huge sites, and – most importantly – how to integrate search into all interactive and offline marketing efforts. The goal is ultimately to create visibility into performance, actionability in the context of business decisions, and profitability for marketing.”
Keynote speaker Andrew Frank of Gartner observed: “The rise of the new media ecosystem presents marketing with a historical opportunity to take advantage of vast information about consumer attitudes and behavior. It is time for leading companies to align their development roadmaps with the capabilities that technology can deliver and build early momentum for a long-term transition.”
“It is a huge effort, but large organizations have realized that in 2007, they need to become proficient at search marketing automation, or risk falling behind their competition,” added Mann.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.