Martin Laetsch, Former Head of Intel's Worldwide Seach Division, Joins SEMDirector Strategy Team
Search Marketing Thought Leader Named Senior Director of Search Strategy
Date: 1/10/2007
SAN DIEGO, CA — SEMDirector, the leader in search marketing automation software and services, today announced that Martin Laetsch, one of the leading industry experts on search marketing automation, has joined SEMDirector as Senior Director of Search Strategy. Laetsch brings over 10 years of experience to SEMDirector and its enterprise customers on the intricacies of developing centralized search programs in global enterprises, based on the work he did while Manager of Worldwide Search at Intel Corporation.
“As a luminary in search marketing strategies and automation, Martin will be a valuable asset to SEMDirector,” said Russ Mann, CEO of SEMDirector. “Martin’s real world experience building one of the most respected and efficient search marketing automation programs in the world when he was at Intel will be a major value to our enterprise customers, who are looking to develop similar types of sophisticated, integrated programs in their own environment.”
“I have joined SEMDirector to be a part of the all-star team delivering fundamental breakthroughs in search marketing automation,” said Laetsch. “I believe SEMDirector’s progressive software tools will empower enterprises to effectively manage all aspects of any search engine marketing program.”
Prior to joining SEMDirector, Laetsch held a variety of positions at Intel. He joined Intel Corporation in August 1996 as a software engineering manager working with developers to optimize software for the Pentium® processor with MMX™ technology. He went on to become the software internationalization manager for the Pentium® II processor in 1998 and formed an internal Creative Services Group in 1999 to create developer focused marketing communications. He managed the Creative Services group through early 2002 when he became the strategic communications manager for the developer audience. In 2003, Laetsch worked with the Corporate Internet Marketing team to centralize all search marketing activities across the company which he directed for the past 3 years.
Prior to joining Intel, Laetsch spent several years as a senior support engineer at Microsoft working with the Windows® desktop operating system.
In addition to his role working directly with customers, Laetsch will expand SEMDirector’s existing presence with SEMPO, the Search Engine Marketing Professional Organization, where Laetsch is on the Board of Advisors. He is also a founding member of the Google Technology Leadership Council, a group dedicated to developing best practices for technology search marketers.
Laetsch is a regular speaker at industry conferences such as Search Engine Strategies and Ad Tech, where he discusses the development of effective global search marketing automation in B-to-B companies, the in-house management of enterprise scale paid search campaigns, and the importance of centralization in search marketing for large enterprises. Laetsch is frequently quoted as a search marketing expert in such publications as The New York Times, Wall Street Journal, The Hub and BtoB Online.
Laetsch will be reporting to Dema Zlotin, SEMDirector’s Founder and Vice President of Strategy.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858-397-1500.