Voyager Capital Invests in SEMDirector, Inc. — Leader in Search Marketing Automation

Erik Benson, Managing Director of Voyager Capital, Joins Board of SEMDirector

Date: 1/25/2007

SAN DIEGO, CA — SEMDirector announced at its INFLECTIONPoint 2007 event being held this week in San Diego that Voyager Capital, Seattle’s leading information technology venture firm, has made an investment in the Company. In addition, Erik Benson, managing director of Voyager Capital, has joined the Board of Directors, effective immediately.

“SEMDirector is addressing search marketing automation, a market space we are very excited about given our previous online marketing investments, aQuantive and Global Marketing Insite (GMI). SEMDirector has a solid business plan, an experienced management team, and a compelling value proposition that addresses a large market need,” says Erik Benson. “I am looking forward to working with CEO Russ Mann, the Board of Directors, and the management team at SEMDirector.”

“Voyager Capital has deep expertise in the digital marketing and enterprise software spaces, and we are honored to have them as strategic venture investors,” said Russ Mann, CEO of SEMDirector. “The Voyager portfolio companies are a tribute to their proven history of investment selection and Board participation.”

Erik Benson sourced Voyager’s investment in Avenue A, which grew rapidly into aQuantive, a public company and a leading interactive marketing agency. Voyager is also currently invested in GMI, a highly successful and innovative global online market research platform provider.

About Voyager Capital

Voyager Capital is a leading Pacific Northwest information technology venture capital firm, providing entrepreneurs with the resources, experience, and connections to build successful companies. Voyager invests in early and growth stage business software and services, wireless and digital media companies, where the firm's domain expertise and go-to-market resources help build market leaders. Voyager Capital has $365M under management with offices in Seattle, WA and on Sand Hill Road in Menlo Park, CA. For more information, visit Voyager's web site at www.voyagercapital.com or telephone 206.438.1800.

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About SEMDirector, Inc.

SEMDirector, Inc. is the leader in search marketing automation software.  The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel.  With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.

Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods.  For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.