A White Paper on brand presentation for top global advertisers, best practices to improve, and how Facebook search works. The success of Facebook in attracting consumers is undeniable, and its importance as an advertising platform is growing. Advertisers know this—they have spent the last 3-4 years constructing Facebook pages, testing advertising on Facebook, and trying to figure out how to engage customers on the platform. Agencies are aggressively investing in building practices to help advertisers execute strategies on Facebook.