The Leader in Search Marketing

Paid Search Spending Enters 2011 With a Bang

For the first time since 2007, spending in Q1’11 was higher than in Q4’10 of the preceding year. Covario saw an overall increase of 6% in global paid search spend over Q4’10, and 26% over the previous year. Covario continues to recommend customers increase spending between 15-20% this year to maintain market share.
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