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If Attribution Modeling is the Answer, What was the Question?

Gartner Group, the syndicated research firm, published a classic research report in the 1990’s called “If SAP is the answer, what was the question?” The report was about how the concept of Enterprise Resource Management (ERP—where SAP was the leader) had become a catch all term for a series of programmatic workflow issues facing large enterprises. If the system didn’t work — buy some ERP software.
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