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The Health Plan for SEO

The great debate in the Unites States over the past year has been improving our ailing health care system. And, in the past year, the big discussion in many marketing quarters has been improving the ailing health of websites. In April, Heidrick and Struggles did a study with 11 Chief Marketing Officers for large U.S. corporations. Even in the depths of the Great Recession, CMOs said that their number one objective for marketing in 2009 and 2010 is "new customer acquisition" (closely followed by "customer retention"). Traditional marketing concepts like "improving brand" fell to the bottom half of the list.
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