Search Marketing Account Manager

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Description

Covario, Inc. is the leading provider of web-based software that helps Fortune 500 & Global 2000 companies maximize customer acquisition and retention on Google, Yahoo and other major search engines. The company has real products, real customers and real revenues. We are high-growth, San Diego-based, venture-backed company.

The Search Marketing Account Manager is responsible for project management and execution of clients’ paid search marketing campaigns, which includes: directing assigned Search Marketing Analyst activities; planning, execution, optimization, client communication, and budget management to help achieve client goals and objectives throughout various online campaigns. The Search Marketing Account Manager will be work closely with many vendors in the Internet space including Google, Yahoo, MSN, Omniture, and translation/localization providers. This person will need to have strong project management skills, be highly analytical and organized, think strategically, understand business drivers, be a team player, and effectively use analytics and modeling to make decisions.

Responsibilities:

Develop and implement best-in-class search marketing techniques
Run all aspects of large-budget search engine marketing (SEM) campaigns
Execute search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, analysis & segmentation of website user data, complex ROI modeling
Manage the activities of Search Marketing Analysts
Serve as primary point of contact for clients, conduct meetings, manage expectations
Manage campaigns to effectively reach client KPIs
Continually evaluate and improve the effectiveness of campaigns
Continually evaluate new opportunities for growth and expansion
Manage tracking and reporting of campaigns and provide management reports and insights
Manage accounts with multiple search engine vendors both domestic and international
Plan campaign strategy and set goals
Manage program to budget and ensure high profitability
Monitor competitive landscape and industry trends / constantly review the marketplace for new online opportunities

Minimum Qualifications:

2 - 5 years hands-on search engine marketing experience
2 -5 years account management experience
BA/BS, MBA preferred
Proficient with Excel, Word, Power Point
Self-directed and an enthusiastic team player
Strong analytical skills with experience analyzing large datasets to gain insights and drive business decisions
Excellent writing & communication skills
Proven track record of success
Knowledge of computer & technology products
Ability to multitask in fast-paced dynamic environment

Preferred Experience (not required):

Experience working with Omniture, WebTrends, Urchin, Coremetrics
Project Management experience
Fluency in Chinese, Japanese, Korean, and/or German
Experience working in SQL

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