We wanted to find out how the top pharma advertisers are deploying their online budgets in the current environment of relatively low investment in online marketing channels. Using the Covario SEO Audit Score, we measured the SEO Health of key landing pages for the largest pharmaceutical advertisers. These landing pages are associated with the category-defining keywords for the pharmaceutical industry, as measured by Google’s keyword estimates in its Keyword Tool. The Covario SEO Audit score allows us to infer the adherence to SEO best practices of all pages associated to an advertiser’s portfolio of profitable keywords by measuring the SEO Health of category-defining landing pages.
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