Spending on global paid search advertising in Q1 ‘13 grew by double digits, improving by 9% quarter-over-quarter and 33% year-over-year. The CPC trend experienced over the last 6-plus quarters seems to have reversed and, after two relatively flat quarters, cost-per-click prices increased by 7%. Ad effectiveness measured through the click-through rate (CTR) metric also have improved dramatically in recent quarters, showing double digit growth both quarter-on-quarter and year-on-year.
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