Spending on global paid search advertising in Q2 ‘13 grew by 22% quarter-over-quarter and 23% year-over-year, an acceleration from a year ago when quarter-on-quarter growth hit 9%. Cost-per-Click (CPC) pricing continues to rise, increasing 10% quarter-on-quarter and 24% year-on year. Ad effectiveness, measured through the click-through rates (CTRs), remains high performing at 27% better than the same quarter a year ago.
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