Spending on global paid search advertising in Q2 ‘13 grew by 22% quarter-over-quarter and 23% year-over-year, an acceleration from a year ago when quarter-on-quarter growth hit 9%.  Cost-per-Click (CPC) pricing continues to rise, increasing 10% quarter-on-quarter and 24% year-on year. Ad effectiveness, measured through the click-through rates (CTRs), remains high performing at 27% better than the same quarter a year ago.

Read the rest of the report! Fill out the brief form below, and click “Send now” to download the full version.

 

CAPTCHA image

* Required