Who Pays for Social Media Advertising? The Answer Will Surprise You.
Yesterday, Alex Funk, our Lead Media Specialist here at Covario, and I presented during a webinar on how search and social media work together. The …
Do You Like Google Plus?
In fact, it’s no secret that Google has been steadily incorporating social signals into ranking algorithms and focusing more and more on those sig …
Google’s Anti-Trust Issues: What Does This Mean to Advertisers
The complaint is that Google uses its market position to create an unfair marketplace. Search is such an important source of revenue and traffic for …
What Fuels Search Marketers – Case Study
This panel and conference got our me and my fellow Covario staff, who were attending the conference, thinking; it’s great to know what elements fue …
Expected Slowdown in PPC Spend Hits Home in Q2
On a global basis – spending on paid search looks like it will be up only 6% from the same quarter last year, and down by about 20% from the first …
Outlook for Managing Global SEO Programs: Cloudy!
The Covario Organic Search Insight(TM) technology recently started virtually querying the search engines for natural search results by using cloud co …
SEO is Not Dead Yet
At the time, SEO was once again declared to be dead. Now that over six months have passed since its public release, it seems like a good time to ree …
A Proposal for a New Taxonomy and Measurement Framework for Digital Marketing
Forrester Research has the best ad spend prediction model out there, and most advertisers, agencies, investment analysts and tech companies use Forre …
Sentiment Search Signals & SEO
Even though sentiment analysis is still an emerging science (or should I say art?) its importance to the continuous online marketing conversation can …
Yahoo ‘Re-imagines’ Search
Yahoo Search Direct compiles its top 30 search results from two different back end systems. The first system generates likely query matches and the s …
Whose Data Is It Anyway? Why Owning Advertising Performance Data is Essential in Today’s Hypercompetitive Market
Covario believes that advertisers should take ownership of advertising measurement licenses because ownership of this data is critical for innovation …
Paid Search Roars into March Like a Lion: Update on Q1 Global Paid Search Spending
Through the first full week of March, and projecting to the end of the quarter, the high-tech and consumer electronics advertisers that make up the m …
Selling Links? Google’s not buying it.
Google recently announced a change to their natural search algorithm in an effort to fight spam sites. This rides on the coat tails of their other sp …
Covario INFLECTIONPoint 2011 Recap: Day #2 Keynote – Cross Media Optimization, Join the Party!
The big question for her marketing team is, “How do they communicate to each individual consumer with an overarching concept?”
Covario INFLECTIONPoint 2011 Recap: Guest Speaker #3 – Now Showing: Movie Studio Flies High At Box Office With Social Media
The fact that each movie has the goal to make a large brand impact in such a short amount of time makes using social media campaigns even more challe …
Covario INFLECTIONPoint 2011 Recap: Guest Speaker # 2 – Breaking News: Publisher Grows Online Subscriptions With Digital Media
Because of the rapid migration from print to online and mobile media, traditional publishers need to create new marketing strategies and tactics, as …
Covario INFLECTIONPoint 2011 Recap: Panel Session # 2 – Budgeting for Search in 2011
Search has reached maturity – both paid and organic. It is no longer a matter of whether to invest in search, but rather a matter of how much and w …
Covario INFLECTIONPoint 2011 Recap: Panel Session # 1 – Credit Crunch
Most organizations are under pressure to improve the measurability and ROI of media spend. These expert marketers joined each other on stage to discu …