Work to be done before Selecting an Analytics Package
Our analytics practice is often asked to share the pros and cons of each of the leading analytics packages – Adobe Sitecatalyst, IBM Coremetrics an …
Smarter SEO with Smarter Content
Is your content as “dumb as a box of rocks,” or is it deliberately designed to be smarter – to be found, friended, followed and forwarded all a …
Project Management, Covario-Style
Covario’s clients include a wide range of global, Fortune 500 companies whose digital marketing needs span the internet within the search, social a …
How to Grow a Bumper Crop of Content
As spring turns to summer, many of us can’t wait to get out in the yard, get our hands dirty and dig into planting a vegetable garden. Before we do …
New trend emerging in South Korea’s search engine market
Is Naver Still Dominant? South Korea was an early adopter of high-speed Internet connections in the mid 1990′s. By 2010, broadband Internet in …
Mobile SEO Springs Forward in 2013
Mobile Traffic Growing Google has rapidly evolved not only the differentiators in mobile search, but also in how it’s visibly presented. The reason …
Paid Search and Above the Line Integration
Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world. Discussions around marketing channel “integrati …
Yahoo Acquires Summly: The Death of SEO or A New Life for Yahoo?
In late March news broke that Yahoo! acquired Summly (previously called TrimIt), a news-aggregator app created by 17-year-old Nick D’Aloisio, for a …
What You Missed If You Didn’t Attend OMMA RTB (Real-Time Buying)
I recently had the opportunity to attend OMMA RTB in San Francisco. Though I’ve been familiar with RTB (Real-Time Buying) since 2010, the industry …
Introducing LINE, an Emerging Social Network for Mobile in Japan
Unlike other countries, in Japan there is an emerging social media network that is drawing public attention. In Japan, Facebook, Twitter and Mixi are …
The Adoption of Windows 8 and App Optimization
The newest operating system update by Microsoft comes in the form of Windows 8. With the world turning to more touch-based technology, Windows 8 is M …
Annotations and User-Agent Detection for Mobile
The internet is no longer confined to the desktop or laptop web browser. The massively growing population of smartphone and tablet users has broadene …
Extending Google Text Ads for Maximum Impact
Google text ads, the bedrock for search advertisers, should not consist of just a 25-character headline with a 60-character description and a URL. Wi …
Authorship and AuthorRank in the Post Panda SEO Landscape
The Internet has been abuzz recently over the rel=author tag and Google’s impending AuthorRank update that will reward individuals who are social i …
A Marketers Guide to Google Analytics
Google Analytics 202 – AMA Phoenix from Nick Roshon Every online marketer needs to have a solid understanding of Web Analytics to conduct succe …
Exploratory Data Analysis and Visualization for the Mean Marketer – Part 2
In the previous post, we looked at how an analyst can indentify if a variable is quantitative or categorical, determine if it plays the response or e …
Exploratory Data Analysis and Visualization for the Mean Marketer (Part 1)
The world’s digital information is growing faster and faster every day, and by some estimates the digital universe will reach a whopping 90 zet …
A Revival of the Meta Tag
Recently, Google introduced a new meta tag that allows publishers to insert keywords within the source code of news articles. The news_keyword meta t …