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D3: Data Driven Decisions for SEO
A new paradigm for managing large scale SEO programs

A Covario White Paper

For large advertisers, the opportunities presented by Search Engine Optimization (SEO) continue to be significant and largely unexploited. There are a series of significant internal barriers that need to be overcome in order to take advantage of SEO opportunities.  Chief among those challenges is scalability.  For large advertisers, the investment in SEO has to be scalable – given the size and complexity of the sites for these organizations.  
 
D3:  Data Driven Decisions for SEO is a new paradigm for managing large-scale SEO programs.  The overall goal of D3 is to change the dynamics of the traditional SEO relationship – particularly with the agencies.  Keyword analysis, site auditing, ongoing reporting and other “automatable” processes currently take up to 55% of the resources related to executing SEO – while only 45% go to the change process necessary to actually drive results!  D3 is a game-changer; D3 drives down the 55% resource allocation for SEO overhead to 20-25%, so that 75-80% of resources (internally or from the agencies) can be deployed to driving results.