Digital Scores A Comeback

As predicted in the first part of this blog, as technology vendors take over the agenda at ANA from classic brand advertisers – the discussion of d …

TV Ads – 4; Digital – 0

The Association of National Advertisers conference is taking place in Scottsdale, AZ this weekend. It’s a great conference, with senior level market …

The Introduction of the Gen X CMO

The new CMO is also a CIO, CTO and CFO as well, and they will be more comfortable doing more in-house, running the numbers, and not requiring big med …

Search Grows Up

Last week I attended MediaPost’s Search Insider Summit conference. I wanted to share the major discussion points from the sessions and make an obs …