Recently, I was among several SEO and content marketing experts who shared insights with Jim Martin, a writer for CIO.com, for an article about busting SEO myths. Since Jim couldn’t include all five of my top SEO myths in his report – to be fair to the other contributors – I thought I’d go ahead […]
Author Archive for: sbeatty
About Steve Beatty
Steve Beatty is the Senior SEO Director with Covario. Steve works with our Fortune 500 and 100 clients.
Steve Beatty has been involved in the online marketing space since 2002 serving in a variety of roles including: Project Manager, Paid Search Manager, SEO Strategist, SEO Manager, and Online Marketing Manager. Steve has worked in such industries: mobile, e-commerce, clothing, real estate, and hospitality. As a member of the Covario SEO team Steve has worked on a variety of SEO clients such as: IBM, KBB, Levi, and Rackspace to name a few.
Entries by Steve Beatty
So what now? As everyone in this field has seen over the past two years, Google has slowly pulled the rug out from underneath our keyword traffic reports. Many have speculated this was coming anyhow, it was just a matter of time. Well the time is now. Google has finally closed the door on easily […]
The Knowledge Graph’s purpose is to understand and present the user with the most relevant information/result on Google. Google is using Wikipedia, Google Maps, other Google products, as well as some other third party data to create the Knowledge results. Google is really focusing in on keeping people actively staying on the engine (as opposed to clicking on organic results) to find the factual or the related semantic result they seek.
When looking for a home the old real estate mantra has always been Location…Location…Location. Well, Google has applied this core principle to the new Google Location Based Organic Search Algorithm.