Entries by Renee Haas

Google’s Disavow Tool – A Case Study

Recently, Covario was given the opportunity to work with a client that was hit hard in both Google rankings and referrals back in May 2012 – the first month the Penguin update was pushed live. The client did not have a Google Webmaster Tools account set up at the time, so there is no record […]

Google’s Local Carousel: A New Form of Discovery Marketing

With greater frequency, we are seeing forms of Discovery Marketing being adapted in multiple mediums. Google’s recent announcement of the local “Carousel” has proven to be a major advancement in how search is being displayed. Due to the more visual nature of us humans, the Carousel offers various channels for the users to discover information […]

Authorship and AuthorRank in the Post Panda SEO Landscape

The Internet has been abuzz recently over the rel=author tag and Google’s impending AuthorRank update that will reward individuals who are social influencers and write sharable content with higher organic search rankings. As such, Phong Chieng, Sr. SEO Strategist, and I thought we would take a moment to review the history of this impending change […]