What is the Issue with Infinite Scroll? For enterprise level websites, true infinite scroll functionality can lead to poor user engagement. Think about how a user can’t get to those footer links when the page keeps loading more content. As a result, vertical infinite scrolling web designs on large scale sites have failed in the […]
Author Archive for: rhaas
About Renee Haas
Renee Haas is a Sr. SEO Strategist for Covario. Renee brings over 12 years experience in the digital space, both in digital marketing strategies and front-end web developement, to Covario. She enjoys never ending learning and sharing her findings and insights.
Entries by Renee Haas
Recently, Covario was given the opportunity to work with a client that was hit hard in both Google rankings and referrals back in May 2012 – the first month the Penguin update was pushed live. The client did not have a Google Webmaster Tools account set up at the time, so there is no record […]
With greater frequency, we are seeing forms of Discovery Marketing being adapted in multiple mediums. Google’s recent announcement of the local “Carousel” has proven to be a major advancement in how search is being displayed. Due to the more visual nature of us humans, the Carousel offers various channels for the users to discover information […]
The Internet has been abuzz recently over the rel=author tag and Google’s impending AuthorRank update that will reward individuals who are social influencers and write sharable content with higher organic search rankings. As such, Phong Chieng, Sr. SEO Strategist, and I thought we would take a moment to review the history of this impending change […]
Recent reports suggest that engagement on Google+ lags that of other social networks and in an attempt to turn the tide, Google has introduced custom URLs.