Content marketing has proven its ability to not only capture attention, but also build trust with consumers at the same time. As a result, it has become a bridge for consumers and brands to build a meaningful relationship with each other. In other words, content has become a new currency that brands can exchange for […]
Author Archive for: mroberts
About Mike Roberts
Mike Roberts is a Senior Earned Media Strategist at Covario. He focuses on the intersection of search, social and content and how to drive results by leveraging all of them. He brings more than six years of Fortune 500 enterprise social strategy experience from both the agency and client-side. Mike Roberts is an industry thought leader, frequently speaking at conferences and panels on social, content and search related topics.
Additionally, he is very active in the professional social media community and serves as a CommNexus Social Media SIG Co-Chair.