Entries by Mike Hanson

The Importance of Apple Maps Connect for Search

Submit Your Business Information to Apple Maps Connect On October 21st, Greg Sterling wrote an article on Search Engine Land explaining the process for Apple Maps Connect. He didn’t explain much about the history of Apple Maps nor why this really matters to businesses. For a step by step process on how to submit your […]

Measuring Your Content Marketing Efforts with Rio SEO Social Analytics

Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more insight into […]