Entries by Heather Loomis

Google Webmaster Tools and Structured Data

Google’s Push Towards Structured Data Is structured data the future of SEO? Google is indicating that it is more likely a present opportunity by releasing continuous enhancements to its structured data tools and reporting capabilities.  Within Google Webmaster Tools, it is now possible to create structured data code, test its accuracy, locate existing markup within […]

A Revival of the Meta Tag

Recently, Google introduced a new meta tag that allows publishers to insert keywords within the source code of news articles. The news_keyword meta tag allows up to ten unique keywords that do not need to be contained within the article title or the body copy. This allows writers to craft creative article content without worrying […]