Google’s Push Towards Structured Data Is structured data the future of SEO? Google is indicating that it is more likely a present opportunity by releasing continuous enhancements to its structured data tools and reporting capabilities. Within Google Webmaster Tools, it is now possible to create structured data code, test its accuracy, locate existing markup within […]
Author Archive for: hloomis
About Heather Loomis
An SEO Manager with Covario since 2012, Heather Loomis has been an online marketing professional with a strong focus in search engine marketing since 2005. With both in-house and agency experience, she has worked with a variety of clients in the hospitality, financial services, and retail industries on both the organic and paid sides. More recently, Heather concentrates on content marketing and structured data to ensure client success within their SEO campaigns.
Entries by Heather Loomis
Recently, Google introduced a new meta tag that allows publishers to insert keywords within the source code of news articles. The news_keyword meta tag allows up to ten unique keywords that do not need to be contained within the article title or the body copy. This allows writers to craft creative article content without worrying […]