What is it? Google has announced it is rolling out onsite call tracking for AdWords search engine marketing campaigns. By placing a piece of code on your website, a business can overlay a unique phone number specific to your SEM campaign over the regular number. This allows paid search to not only track the usual […]
Author Archive for: dhutchinson
About David Hutchinson
David Hutchinson is an Associate Director at Covario. He has over 8 years of paid search management working within GroupM agencies as well as client side and in SEM specialist agencies. At Account Director level at GroupM he managed a variety of clients in various verticals and markets including: Jaguar, Land Rover, Mazda, Zurich, COI, Talk Talk, Samsung, ITV, HSBC Personal Banking, AXA PPP, and first direct. David also oversaw the moving of the UK's largest advertising account (the government’s COI) from its incumbent agency. Prior to paid search David worked for 5 years in Press advertising.
Entries by David Hutchinson
Without automation in search engine marketing (SEM), there simply would not be enough hours in the day to get the job done. Whether it’s a recurring data report or a way of adjusting bids, every search engine marketer has embraced automation in one way or another. A lot of paid search marketers are used to […]