Google has announced an interesting new product in its portfolio: “AdSense for Shopping,” the latest in site monetization: https://support.google.com/adsense/answer/6078274?hl=en. In essence, product listing ads (PLAs) will be available to be placed on ecommerce sites. By opting your you can now reach consumers as they search or browse for products on retail and ecommerce sites in […]
Author Archive for: aforget
About Anne-Sophie Forget
"Anne-Sophie is a Search & Analytics expert with 11 years experience in SEM/SEO and 15 years’ experience in Client Services/Consulting and has proven track of record of driving profitable revenue through paid and natural search for global companies.
Anne-Sophie is currently leading Covario EMEA efforts, managing the local Search delivery team in synchronisation with our HQ to align best practices, ensure a strong execution process and reach targeted KPIs.
Previously Anne-Sophie was the Head of PPC for Gumtree (eBay Classifieds) where she was managing the overall Paid Search Strategy and Head of EMEA Search Agency for Coremetrics Europe where she helped build and develop Coremetrics Europe Search Business (Search Application and Agency clients).
Before her Search years, Anne-Sophie had been working for several companies including Arthur Andersen LLP and Resource Dynamics Corporation where she did work on various consulting projects in the US. She also co-founded www.jobtiz LLC, an employment portal for California job seekers and developed online marketing strategy for this website.
Finally, she is a native French speaker with a Master's in both Economics from Paris X, France and Business Administration from San Francisco State University.
Entries by Anne-Sophie Forget
It all started with the story of Mario Costeja Gonzalez from Spain after he sued and won against Google for the removal of links to some content from his past, still available on the internet years after. On May 13, a right to be forgotten law was born in Europe after Gonzalez won the case. […]
Where to start? Whenever something new is coming up, as an agency we aim at providing our clients with the latest updates in the search marketing world. Generally, this generates lots of enthusiasm from our clients and within our teams as we always want to try new things to test. Whether it’s a new feature […]
Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world. Discussions around marketing channel “integration,” such as search and social media, SEO and PPC, and search and ATL, are starting to make real sense for advertisers who now realize that everything should ultimately work holistically together and no […]