Entries by Anne-Sophie Forget

Taking a Wait and See Attitude toward Product Listing Ads available via Google AdSense to Third-Party Retail and eCommerce Sites

Google has announced an interesting new product in its portfolio: “AdSense for Shopping,” the latest in site monetization: https://support.google.com/adsense/answer/6078274?hl=en. In essence, product listing ads (PLAs) will be available to be placed on ecommerce sites. By opting your you can now reach consumers as they search or browse for products on retail and ecommerce sites in […]

Paid Search and Above the Line Integration

Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world.  Discussions around marketing channel “integration,” such as  search and social media, SEO and PPC, and search and ATL, are starting to make real sense for advertisers who now realize that everything should ultimately work holistically together and no […]