Best Practices for Search Marketing Planning and Execution Adam Brandenburger is the J.P. Valles Professor at the Stern School of Business at New York University. Prior to joining Stern, he held the MBA Class of 1958 Professorship at Harvard Business School.
Adam is an authority on game theory and its application to business strategy, and teaches an MBA course on this subject. He was voted NYU Stern MBA Professor of the Year in 2006. His book Co-opetition (with Barry Nalebuff, Doubleday, 1996) is used by businesses as a guide to strategy in the information economy.
Born in London, England, Adam received his B.A., M.Phil., and Ph.D. degrees from the University of Cambridge. He was a Harkness Fellow from 1983 to 1985.
Dean DenhartDean Denhart has been a senior technology leader in high-growth telecom, media and technology related companies with large, medium, and start-up experience. He has been directly involved in the acquisition and operation integration of over 18 technology companies with significant experience in off-shore, joint ventures and partnerships.
Currently, Dean is President and Chief Operating Officer of BlackArrow (Blackarrow.tv) which is a multi-platform ad management service for video. The strategic investors include The Mayfield Fund, Polaris Ventures, Intel, Comcast Interactive Capital, and Cisco.
Previously, Dean oversaw the strategic development and implementation of both product and technology across the Knight Ridder Digital operations (recently acquired by McClatchy Company). He directed both business and product strategy, oversaw audience metrics and analysis and led the improvement, development and acquisition of technology and tools to support content delivery, product development and the commerce-related components for all related Web sites.
Dean was previously the CIO and Executive Vice President of Product and Technology for HomeStore, an online real estate marketing company, where he was responsible for product engineering, site design, content management, internal systems and data and network center operations, in addition to contributing to the overall company strategy.
Dean had also served as the Vice President of AirTouch Communications' software systems group, responsible for developing the overall systems strategy, and planning for all aspects of the U.S. cellular operations. Previously, he was a 17-year veteran of SBC Communications/Pacific Bell, where, as Vice President for Network Systems where he oversaw the core telephone operations for both Pacific and Southwestern Bell. An expert in network systems organization, Dean served in a variety of leadership roles in both the wireline and wireless companies, including a tour as the CIO of Telecel, a Portuguese cellular operator.
Mike FawkesMike Fawkes is Senior Vice President of HP's Imaging & Printing Group (IPG) Operations. In this role since 2003, Mike has been responsible for IPG's global manufacturing, supply chain operations, worldwide planning and quality functions. He also leads HP's worldwide Consumer Support Organization and global recycling operations. HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing.
Other past roles with HP include Vice President of HP's IPG Worldwide Supply Chain Operations, Vice President of Operations for HP's global Consumer Business Organization and Vice President and General Manager of HP's EMEA Inkjet Printing Business, located in Barcelona. Previously, Mike held several manufacturing and finance management positions with HP in the United States. Prior to joining HP as an internal auditor, he worked in the public accounting industry as a CPA.
Mike holds a bachelor's degree in accounting and a master's degree in finance from the University of Iowa.
Anne GordonAnne Gordon has worked in daily newspapers for almost 25 years in a wide variety of management roles. Her career has also encompassed a stint in the competitive Denver TV market for two years as a top newsroom executive for KCNC-4. She also took time from her publishing career to work in 1992 with the campaign of Bill Clinton for President as a paid communications consultant. That same year, she wrote a book on saints, which was published in 1994 by Bantam Books.
For the past five years, she has been responsible for all aspects of the day-to-day operations of the 425-member Philadelphia Inquirer newspaper and its online operation. As Managing Editor and Vice President, she oversees a budget of $48 million and works with six direct reports to oversee the newspaper's journalistic operations as well as broader operational issues including daily work with its chief union – work rules and downsizing most recently - and directing its legal positioning on a variety of first amendment and personnel issues. The Inquirer has a circulation daily of 370,000 and 777,250 on Sundays. The online site has 1 million daily viewers.
The Inquirer is owned by Philadelphia Newspapers LLC, which owns 32 newspapers and magazines in the fourth-largest market in the country, Philadelphia. As Vice President, Anne sits on the internal operating board that is responsible for setting the strategic vision of Philadelphia Newspapers LLC. Strategic planning work here involves a broad spectrum of issues including legal, union relations and contract negotiations for 13 unions, shaping and marketing new products from print to web for sale, customer research, succession planning, and development of ongoing market research, delivery of new ventures such as wireless, iPod content and others.
In addition to her various roles with the newspapers, Anne regularly appears on national talk shows, makes regular speeches to address political as well as media issues and testified before Congress last October on the importance of a federal Shield Law for journalists. Anne is one of only a handful of women editors of large metro dailies in America.
Leo KelmensonLeo-Arthur Kelmenson was the Chairman of FCB Worldwide, a leading global advertising agency. He played a leading role in the company's international expansion and in the development of overall corporate strategy. He also served on the Board of Directors of its parent company, True North Communications Inc., the advertising agency holding company, until its eventual sale to InterPublic Group, the world's third largest advertising agency holding company.
He previously served as Chairman of the agency and focused his energies on the DaimlerChrysler account. Leo first joined Kenyon & Eckhardt in 1967 and was named President in 1968 and Chief Executive Officer the following year. He was elected Chairman/CEO in 1984 and held that title at the time of the agency's merger with Bozell in 1986. Earlier, Leo had been Executive Vice President at Norman, Craig and Kummel and Senior Vice President at Lennen & Newell, where he began his career in the mailroom and served in positions ranging from television producer to assistant to the president.
Born in New York, Leo served with the U.S. Marine Corps in World War II. A graduate of Columbia University, he earlier spent two years at the Career Diplomat School of the University of Geneva and the University of Mexico, studying international relations and foreign trade.
Keith KrachIn 1996 he co-founded Ariba Inc., where he was Chairman for seven years and CEO for the first five years. Under his leadership, Ariba's revenues increased to $500 million per year for the first five years and soon became the dominant global payer in the B2B e-commerce industry. Red Herring magazine named him one of the top 10 entrepreneurs and Ariba as best managed privately held high-tech company, both in 1998. In 2000, Ariba won the Technology Pioneer Award at the World Economic Forum in Switzerland and Krach was named National Entrepreneur of the Year by Ernst & Young.
Prior to Ariba, Krach spent ten years with General Motors, becoming the company's youngest Vice President, and also served as COO of Rasna Corp. Krach's latest business venture is 3 Points LLC, an investment holding company in Los Gatos, California. 3 Points LLC specializes in investing in high-tech companies and with advising CEO's. Krach earned a B.S. degree in industrial engineering from Purdue University and an M.B.A. from Harvard.
Tony KuhnTony Kuhn is a leader in the automotive advertising sector and is currently Managing Director of the acclaimed advertising agency LA-based Chiat Day, where he heads up the Nissan account. He is also a principal of the car enthusiast site UltimateGarages.net.
Tony previously ran the GMC Trucks account for Lowe, after working at automotive consultancy David E. Davis Jr. & Associates in Detroit. Before that, he spent 12 years at Bozell and FCB, which absorbed Bozell's international offices and car business in 1999. His brand experience ranges from Jeep and Chrysler (at Bozell, FCB) to Dodge trucks (at BBDO) and Chevrolet trucks (at Campbell-Ewald).
Gary SavoyGary Savoy is currently the Digital Advertising Competency Lead for BusinessEdge Solutions, an IT Consulting firm. He brings over 21 years of experience in traditional and interactive advertising. He has developed, planned, and implemented advertising sales strategies covering a broad range of media including broadcast, print, directory, search marketing, rich media, video, behavioral and contextual targeting.
Gary has spent the last 13 years in interactive and search marketing for industry leading firms, aQuantive and Google, most recently serving as a Director for aQuantive's DRIVE performance media, a premium on-line advertising network focused on sophisticated behavioral targeting solutions. Prior to joining aQuantive, Gary launched the Global Consumer Packaged Goods (CPG) vertical for Google where he worked with leading brand marketers such as P&G and Kraft developing products and strategies to capitalize on Google's global reach. While at Google, Gary also worked in the M&A group to identify potential acquisition targets focused on increasing product offerings for CPG advertisers, which delivered results 400% above projected goals and secured crucial brands as clients necessary for effective Wall Street acceptance during the pre- and post-IPO period. In prior roles, he has held sales and marketing positions for several other media companies including Hispanic Broadcasting, Interep National Radio Sales and NYNEX directories.
Gary holds a BA in Communications from the State University of New York, College at New Paltz.
Steve SjobladSteve Sjoblad was an original member of Fallon Worldwide, one of the world's preeminent creative advertising agencies, and he served as its President for eight years. While at Fallon, Steve guided global strategy and marketing programs in virtually every consumer and business-to-business category, working for such industry leaders as Coca-Cola, FedEx, The Lee Apparel Company, Northwest Airlines, Ralston Purina, Nikon, Philips/Magnavox, The National Basketball Association, The Washington Post, and Black & Decker.
Most recently, Steve was the interim CMO of Charter Communications, one of the country's largest cable TV providers. Previously, he was with Fair Isaac Corporation (NYSE:FIC), a creative analytics firm, where he instituted and ran their Global Consumer Services business, renovated their Marketing Services business into a Precision Marketing offering, and served as Fair Isaac's CMO. Additionally, Steve currently serves on the Boards of Schwan's Foods, an international food concern, and Intertox, a neurotoxicology company.
Raki TalwarSince graduating from the Indian Institute of Technology in Bombay with a B. Tech (1973), Rutgers University in New Jersey with an MS (1975) and finally the Harvard Business School with an MBA (1977), Raki Talwar has spent the last 29 years marketing branded products to consumer both in the US and around the world. Following 10 years of traditional Brand Management in the US with Colgate-Palmolive, and then at Citibank, Clairol and International Playtex, Raki spent 5 years overseas in marketing and general management roles for the Colgate-Palmolive company, including establishing a joint venture between Colgate and Clorox in Southeast Asia.
Raki returned to New York in 1993 and held several positions leading up to worldwide director with global marketing responsibility for the Household Surface Care category for Colgate-Palmolive. Since 2003, he has been leading Colgate's worldwide effort to integrate the internet into the consumer marketing process. This includes developing and validating online consumer strategies and approaches in the US and then pushing these proven practices around the globe. Raki was responsible for helping Colgate establish websites in 40 countries and establishing internet based marketing programs in many of them.