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Quarterly Global Paid Search Spend Analysis (Q2/2014)

Global Search Advertising Spend Finishes Out First Half Ahead of Pace

Global paid search advertising increased by 21 percent year-on-year and by 2 percent quarter-over-quarter. Mobile search spend growth continued its impressive pace, recording 98 percent year-on-year growth and 6 percent growth over the previous quarter as mobile search volume increased 74 percent overall. Global CPC prices increased by 2.4 percent over the previous year.

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