Thinking about social media and how you can use this platform to engage your existing and potential market; fantastic, but remember to keep SEO in mind.
This month we’re going to learn how to begin our Social Media SEO strategy.
- What is it?
- Why you should consider it?
- What you need to organize first?
- What potential rewards you can reap from doing it right.
Next month we’ll talk about specific social media platforms and how to keep SEO in mind for each type: Facebook, Twitter, YouTube and more.
1. What is social media?
Social media is any form of online publication or presence that allows people to engage in multi-directional conversations in or around the content published. This information is shared and discussed through a variety of activities that integrate technology, telecommunications and social interaction via words, pictures, videos and audio.
2. Why should you consider using Social Media?
Social networks and blogs are becoming the most popular online activities, and their popularity will continue to grow as more businesses utilize them to directly engage existing and potential customers.
Did you know that:
- Facebook calculated that they currently have over 500 million active users – more than the combined populations of the United States, Germany, and Japan. And over 70% of their user base is outside of the United States.
- According to Technorati there are currently 133 million blogs in circulation since 2002.
- YouTube states that approximately over 60 billion videos are viewed per month through their channel. In addition to that users now upload more than 24 hours of content every minute.
- Twitter states that over 27 million tweets are added to Twitter per day.
Now we’ve established that social media is a huge platform and getting involved sooner rather than later should be on the top of your list. The key element to remember is to keep SEO in mind.
Use the power of social media to support your search engine optimization (SEO) strategy by integrating basic SEO best practices and using the same keywords you know work in SEO, in those environments to engage a wider audience and improve your online presence.
3. What you need to organize first?
Step1: Get your social and SEO teams to sync up (it seems obvious, but you’ll realize that a lot of teams don’t do this).
Step 2: Request your SEO and social media teams to supply each other with their high level SEO and social strategies; which can include:
Step 3: Look for ways on how each team can complement the others efforts by sharing content calendars, upcoming events and offers, trends, analytics, product launches and more.
Step 4: Since social is such an interactive online vehicle get your teams to setup weekly or bi-weekly meetings to touch base and help with insight and syncing up initiatives.
Step 5: Work with your social media and SEO team to setup key metrics for each platform you will be utilizing for your campaigns. This can include:
- Page views
- Incoming links & more
Step 6: Once everyone is in agreement with these metrics always use these going forward as they will be your baselines to show success or missed opportunity within your hybrid campaigns.
Step 7: Engage!
4. What potential rewards you can reap from doing Social Media and SEO right?
If you master the top steps, listen to your targeted networks and make sure whatever type of strategy you’re focusing on is useful to that specific community. You now have the opportunity to truly reap the benefits from your social pushes. In return you will both help uplift social and SEO from a holistic point of view. By syndicating your content the opportunity can include increased visitor numbers to your specific landing pages, targeted incoming links focused on your content, increased rank results and much more.
With that in mind, previous client projects that we’ve launched – once we first found the relevant networks, listened to what these communities were saying, planned how to be useful and then engaged them – we achieved a variety of results:
- Increased traffic to a website by 38% for 5 consecutive months after the campaign was launched
- Increased traffic to an app of more than 1,000,000 visits
- Improved rank results were targeted terms were not ranking in the top 100 search results but now results stand in the first, third and tenth position on the major search engines
- Hundreds of new links that we can redirect once the post gets old
And lots more, so remember the sky is the limit as long as you listen become useful and integrate social media with SEO.