Building an End-to-End SEO Solution: Why Covario Bought Netconcepts

Today we announced the acquisition of Netconcepts, which is a strategic game changer in the world of SEO management for large brands.
Here’s why:

  • Covario has focused on building SaaS technologies and predictive analytics to lower the costs of keyword discovery, site and page level auditing, reporting and making recommendations on the highest ROI activities to make on a website – at least as far as SEO is concerned.  Organic Search Insight™ is our flagship platform in this area.
  • Enterprise SEO practitioners need an easier, faster, more scalable way to make changes to their sites!  The goals of the corporate IT department and pre-search engine era enterprise web content management systems are unfortunately often not aligned to leverage the best practices of SEO.  For a large advertiser, the top goal of IT is data center consolidation to drive large scale savings out of the cost structure – which leaves little room for rapid development digital marketing efforts.  Legacy url structures, load balancing programs, and poorly configured content management systems are a few examples of the types of barriers to best practice SEO at most large companies.
  • With the Netconcepts’GravityStream product, we can now vault over these problems.  We can create SEO-optimized pages, at scale, allowing advertisers to take advantage of the opportunity of SEO quickly and easily, without having to involve IT and distract them for their important other missions.

Netconcepts has focused on the retail and e-tail spaces for the past few years, and has built up a tremendous group of over 50 e-commerce and retail customers from Cabela’s to Ann Taylor to The Foot Locker, as well as several leading interactive and holding group agencies who leverage the GravityStream solution.  Combined with Covario’s strengths in the high tech, consumer electronics, life sciences, media and consumer packaged goods sectors – the two organizations now have solutions and experience in many different disciplines for SEO.

Finally, Netconcepts brings a storied reputation as one of the “original SEO shops,” and definitely one of the first to deploy licensable software as part of their offering.  Stephan Spencer and many of the team are noted authors and bloggers on the subtle science and technical details of SEO.

So we are very excited to make this acquisition, to weave the product into our SEO software platform, to bring on an incredible set of new clients, and to bring on a great new team as well.

We will be discussing the acquisition and our overall product roadmap at INFLECTIONPoint 2010 – aka Covariopalooza! – February 3rd and 4th in San Diego at the Hard Rock Hotel.  So for Covario and Netconcepts clients, make sure you register!

Actionable Insight:  If you have any questions or want to discuss the Covario-Netconcepts acquisition, write Paul Borselli at and he will get you in touch with the right folks to answer your questions.